On Persuading Someone

Boys, here’s a very valuable and very welcome advice given to me by one of my mentors in Morph:

When you are delivering advice, you are already communicating to the person from a bit above.  When you are delivering eulogy, you are already communicating to the person from a bit below.  Whenever you want to persuade a person, you are supposed to communicate with the same eye level.  Without placing yourself there, you will not be able to develop “empathy to reach mutual benefit”.  Business is all about “the empathy to reach mutual benefit”  When you become a leader, act under this base concept.  Same thing can be applied when persuading employees, partners, and customers.